Author name: Purple Frog Solutions

Artificial intelligence has reached a tipping point in digital marketing, with 73% of marketing executives reporting that AI has become a “game-changing” technology for their business operations according to Salesforce’s 2024 State of Marketing report. This transformation is particularly evident in Jacksonville, where local businesses are leveraging AI digital marketing strategies to compete more effectively […]

For many small local businesses, acquiring new customers is a constant challenge. In today’s digital age, relying solely on traditional advertising methods is often not enough. This is where Search Engine Optimization (SEO) comes into play, offering a powerful and cost-effective strategy for generating leads. SEO for lead generation is not just about ranking high

For small local businesses, every potential customer interaction holds significant value. Maximizing those interactions often hinges on a clear understanding of your sales process and the different types of potential customers you engage with. Two terms frequently used in sales and marketing, “lead” and “prospect,” are often used interchangeably, but they represent distinct stages in

Marketing without measurement is like driving with your eyes closed. You might be moving, but you have no idea if you’re headed in the right direction. According to McKinsey, companies that use data-driven marketing strategies see 15-20% higher marketing ROI than those that don’t (McKinsey, 2023). Yet many marketers still struggle with properly tracking their

According to a 2023 HubSpot survey, 77% of small businesses that invested in digital marketing saw increased revenue within their first year. Yet many small business owners still hesitate to take the digital plunge. Here’s the truth: in today’s connected world, digital marketing isn’t just an option – it’s how you stay competitive and grow.

73% of online visitors will leave a website if they don’t see a clear next step. Your call-to-action (CTA) is that critical next step. The “best” CTA isn’t universal – it depends entirely on your specific goals and audience. But there are proven strategies that work across industries. You’ve invested in building website traffic. Now

Every local business faces the same challenge – generating quality leads in an increasingly digital world. Local businesses captured 46% of all Google searches in 2023, yet only 28% of small businesses invest in digital marketing (BrightLocal, 2023). Your potential customers are online, searching for products and services like yours. Let’s look at the most

How Can I Manage Online Reviews and Customer Feedback? 91% of consumers read online reviews before making a purchase decision. That’s nearly everyone who shops online looking at what others think before buying from you. (Qualtrics, 2023) Managing your online reputation isn’t just smart business—it’s critical for lead generation and sustainable growth. Every star rating,

A Strategic Guide for Small Business Marketing Your competitors – do you know who they are and what they’re doing to capture their target audience? Local SEO and small business marketing have transformed how we connect with nearby customers. But first, you need to know exactly who you’re up against in your market. I’ve helped

Understanding the Key Distinctions: Paid Search vs Display Advertising The digital advertising landscape offers marketers a diverse array of channels and strategies to reach their target audience. Among these, paid search and programmatic display advertising stand out as cornerstone channels that consistently deliver results. Let’s explore why these platforms continue to dominate digital marketing budgets