Author name: Purple Frog Solutions

How Can I Measure the Success of My Marketing Campaigns?

Marketing without measurement is like driving with your eyes closed. You might be moving, but you have no idea if you’re headed in the right direction. According to McKinsey, companies that use data-driven marketing strategies see 15-20% higher marketing ROI than those that don’t (McKinsey, 2023). Yet many marketers still struggle with properly tracking their […]

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Most Effective Lead Generation Channels for Local Businesses

Every local business faces the same challenge – generating quality leads in an increasingly digital world. Local businesses captured 46% of all Google searches in 2023, yet only 28% of small businesses invest in digital marketing (BrightLocal, 2023). Your potential customers are online, searching for products and services like yours. Let’s look at the most

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How Can I manage Online Reviews and Customer Feedback? 

How Can I Manage Online Reviews and Customer Feedback? 91% of consumers read online reviews before making a purchase decision. That’s nearly everyone who shops online looking at what others think before buying from you. (Qualtrics, 2023) Managing your online reputation isn’t just smart business—it’s critical for lead generation and sustainable growth. Every star rating,

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What is the Difference Between Paid Search and Display Advertising?

Understanding the Key Distinctions: Paid Search vs Display Advertising The digital advertising landscape offers marketers a diverse array of channels and strategies to reach their target audience. Among these, paid search and programmatic display advertising stand out as cornerstone channels that consistently deliver results. Let’s explore why these platforms continue to dominate digital marketing budgets

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Jacksonville, FL White-Label PPC Services

White-label PPC services let marketing agencies expand their client offerings without hiring in-house PPC specialists. At Purple Frog Solutions in Jacksonville, FL, we manage your clients’ paid search campaigns under your brand name, helping you grow revenue while maintaining client relationships. How White-Label PPC Services Work When you partner with a white-label PPC provider, you

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