How Can I Manage Online Reviews and Customer Feedback? 91% of consumers read online reviews before making a purchase decision. That’s nearly everyone who shops online looking at what others think before buying from you. (Qualtrics, 2023) Managing your online reputation isn’t just smart business—it’s critical for lead generation and sustainable growth. Every star rating, […]
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A Strategic Guide for Small Business Marketing Your competitors – do you know who they are and what they’re doing to capture their target audience? Local SEO and small business marketing have transformed how we connect with nearby customers. But first, you need to know exactly who you’re up against in your market. I’ve helped
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Understanding the Key Distinctions: Paid Search vs Display Advertising The digital advertising landscape offers marketers a diverse array of channels and strategies to reach their target audience. Among these, paid search and programmatic display advertising stand out as cornerstone channels that consistently deliver results. Let’s explore why these platforms continue to dominate digital marketing budgets
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White-label PPC services let marketing agencies expand their client offerings without hiring in-house PPC specialists. At Purple Frog Solutions in Jacksonville, FL, we manage your clients’ paid search campaigns under your brand name, helping you grow revenue while maintaining client relationships. How White-Label PPC Services Work When you partner with a white-label PPC provider, you
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